Groove Incorporated flips the script with new single "Thinkin Of You"

Groove Incorporated makes a return with the vivid and vibrant release of their fifth single, "Thinkin Of You," a pop anthem that's drama, empowerment, and groove all in one. The band from New Zealand is bringing stories with them. And this one got a twist.

"Thinkin Of You" has that uptempo, slick pop finish that draws you in. But under the beat is a narrative that flips the standard breakup song on its head. Instead of two women raving at cross purposes over a cheating lover, the song is about the friendship that blossoms when they discover that they've both been seeing the same dude. That arc alone makes the track memorable, but it's the execution that sells it.

Premiered just over a month ago, "Thinkin Of You" has already gained significant traction, reaching 75,000 streams on YouTube and 22,000 streams on Spotify. That's a sign of Groove Incorporated's expanding reach, but also of a song that's obviously connecting with an audience that's weary of feeling weary by outmoded beach signifiers and is feeling something new in the realm of pop storytelling.

The vocals are youthful and fresh and character-filled and quietly confident, like two best friends trading truths over a bottle of wine. There's clarity, growth, and an odd brand of solidarity. It's an empowering message, conveyed in a way that feels authentic and genuine, not forced or overproduced. "Thinkin Of You" falls on the more pop side of the pop spectrum musically. The arrangement is their usual tight, with just enough bounce to keep it fun and playful without taking away from the emotion of the story. It's a song you want to dance to, but you also give a little thought.

Groove Incorporated rewrote narratives with a wink and a beat. "Thinkin Of You" is not just another love triangle song. It's a love letter to unlikely friendship, a broken-hearted tale gone wonderfully wrong, and a song that proves pop can still keep you on your toes. Keep an eye on Groove Incorporated. If "Thinkin Of You" is any indication of what's to come, we're in for a wild and wonderful journey.

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