Hailey Bieber's Rep Shuts Down Rumors Of Rhode Sale To Pay Off Debt

In a direct statement released on July 17, Hailey's rep made sure to set the record straight once and for all on longstanding rumors that the model's now-historic deal with e.l.f. Beauty was meant to help Justin avoid a financial rift with ex-manager Scooter Braun. "The historic sale of Rhode is a huge accomplishment for Hailey, and is completely separate from her husband and his business affairs," the rep said, finally putting rest to whispers that she was floating on Biebs' dime.

The speculation was that Justin Bieber had put off rubber-stamping a reported $31.5 million settlement with Scooter Braun until after Hailey's Rhode look windfall was secured. The settlement is said to cover unpaid commissions and a refund of an advance from his canceled 2022 Justice tour. However, despite all the noise, Justin himself has not actually said anything about it, although he did publicly show support when Hailey shut down the Rhode rumors in May.

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What is clear is that Hailey's business bona fides are hers alone. Rhode acquired success, and success bought Rhode her $1 billion sale, which is a life-changing marvel to witness. Linking that victory to Justin's personal legal issues undermines her accomplishment and obscures their relatively distinct career paths. From a branding and PR perspective, the rep's comment is a strategic effort to protect Hailey's integrity as an independent businesswoman. It also subtly conveys how strong their relationship is, where they can commend each other's wins without mixing their finances.

And now, with the couple having recently welcomed their first child together, 11-month-old Jack Blues Bieber, their public story has, of course, come under even more scrutiny. However, this company line from Hailey's team serves as a bracing reminder for the media and, by extension, the public at large, that success in the Bieber household does not have to be cross-financed. Hailey's Rhode sale is a significant one not only for her career, but for the next generation of celebrity entrepreneurs who are making their mark on billion-dollar industries exactly as they please. It's not like they're letting you pay Justin's dues. That's not on her invoice.