Massaeli releases a bold new track "BAD CONDUCT"

Rising Ghanaian artist Massaeli makes his claim known in his defiant new single, "BAD CONDUCT." The track is a statement from a self-taught, self-made creative who's very much done playing by any of the standard rules.

Born and raised in Ghana, Massaeli is a product of a highly eclectic background which includes a wide range of influences in Hip-hop, R&B, Pop, Afro, and Dancehall, and "BAD CONDUCT" is a masterclass in his genre-fluid craft. The beat drops with a world-beat thump, but his raw and melodic cadence frames a song that feels like both a rebellion and a revelation.

What especially marks this release is how the Ghanaian influences are tied into a far more international, genreless sound by Massaeli. One minute, you're bobbing along to an Afrobeat bounce, and the next, you're gliding on a wave of R&B smoothness or ensnared in a melodic trap pocket. It is a hybrid energy that mirrors the artist, grounded yet unbound.

"BAD CONDUCT" pulsates with the energy of someone tired of being confined. The swagger is in every bar, the edge of experience. Massaeli's delivery is half suggestive and half charged as if he is challenging you to challenge his choices. And yet, the track is magnetic. There's confidence without cockiness and rhythm without predictability.

This track is nonconformist and nonchalant without being nonsensical, bold without being boastful. At a time when too many artists are running after trends, Massaeli is carving out a groove as instinct-driven as history shaped, one that suggests forced evolution is no problem when true talent is your engine.

With "BAD CONDUCT," Massaeli wants everyone to know he's not here to play it safe. And if this is a mere beginning, the world better brace itself for what's ahead.

Find Massaeli on Instagram