fff2k releases mesmerizing new single "hPPY"

fff2k enters with his latest single, "hPPY," a journey through plugg music that manages to step outside the realm of what's typical while still nodding to its origins.

Channeling rappers like Cartier God, fff2k readily apparent about what he draws inspiration from. Instead of copying, though, he's shaped them into something his own. "hPPY" is a stream of consciousness during the late hours, featuring auto-tuned vocals that skim dreamy, cloud rap textures and some trap-leaning beats. It's a raw, experimental take on plugg for a reason, but that's why it's alive.

There's a looseness in the track's structure that reflects the spontaneity of the artist. For fff2k, the record came together almost unconsciously, a pure expression that felt so natural to him. And you can sense that spark in the music. It's ridiculously catchy, the mixing is gloriously raw, and the energy is hilariously raw.

fff2k's delivery is more fluid and laid-back. The result is a track that sounds more alive, in the moment, more human. With "hPPY," fff2k proves that pushing at boundaries doesn't always involve a reimagining of the wheel that sometimes, all you need to do is turn that wheel just enough to make the ride feel like the newest one yet.

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