Hailey Bieber's Belly Chain Sparks Fierce Online Debate

Hailey Bieber has always straddled the line between fashion-forward and futuristic, and her most recent Rhode accessory is no exception. Although her line of lip gloss-saving phone cases was a fan favorite, the model-turned-beauty mogul's latest creation, a belly chain that can carry lip gloss, has the internet buzzing.

Revealed July 2 in a glamorous Instagram carousel, captioned "lemontini ballerini," Bieber's new assortment of Rhode accessories was on full display. Effortlessly posing in a summer-ready bikini, the 28-year-old businesswoman showcased a lemon-yellow lip gloss phone case, a matching peptide lip tint, and the accessory that's sparking conversation all over: a metallic gold belly chain that also serves as a lip gloss holder.

Designed to straddle purpose and pizzazz, the look has divided the internet straight in half, down the middle. On the one hand, trend hunters say it's the best beach-style accessory: bright, bold, and undeniably an extension of Hailey's style. With fashion slowly creeping towards utility in its own special way, most people think Bieber is just ahead of the curve. IS that kind of love poured in from fans who are all aware of never knowing how much belly button to show, with one exclaiming, "I NEEEEEDDDDD THAT BELLY CHAINNNN," indicating that they are genuinely thrilled at the playful innovation.

Read More: Sean "Diddy" Combs' Juror Fires Back At The Insulting Public Outrage

On the other side of the table, though, the quirky look has raised eyebrows, just not in the polished, laminated-brow way Rhode would hope for. Some commenters misunderstood the product design, seeing it as more of a tampon holder, and reactions fell between confusion and amusement. "Why did I think that was a bedazzled tampon for a second?" one user wrote, while another wisecracked, "Omg the perfect tampon holder."

Fashion genius or design misfire, the Rhode belly chain is precisely what Bieber's brand excels at getting people to talk. It's another reminder of how the model has transformed Rhode into something more than just a skincare brand; it's now a cultural aesthetic. In an era where Gen Z and millennial shoppers have an insatiable appetite for multi-use, Instagrammable products, Hailey is redefining beauty accessories, one unlikely piece at a time. Love it or hate it, Bieber's belly chain does prove the conversation around beauty and fashion is changing, and she's committed to remaining at the center of it.