The Beat Generation strikes gold with "Take Care of Yourself"

New York's sound alchemists, The Beat Generation, have returned, this time with something as comforting as it is confident. The latest is "Take Care of Yourself," a bracing reminder that encouragement needn't speak in whispers. With band founder/producer/creative genius Lawrence White playing every instrument and singing, this song is undoubtedly a music lesson in independence and soul.

"Take Care of Yourself" oozes a cool, unassailable swagger that is absolutely earned and not faked. It invites one to be gentle with oneself, take a deep breath, and sit with self-care. It's the anthem you didn't even know you needed until it's thrown in your face, rigid enough to sit you up straight but warm enough to put a smile on your face.

Veteran music industry legend Eugene Foley nailed it when he described the track as great. The Beat Generation are artistic musicians who have forged and revised their sound over decades of cultural change. This is what lived-in artistry can sound like, and every chord and word ties back to years of creativity and purpose.

"Take Care of Yourself" is not only another single but also a philosophy wrapped in funk and rock, with a wink of defiance, a call to keep yourself down to earth while you strut your way through life. The Beat Generation is a potent, flavorful reminder that taking care of yourself is a necessity in a world that too often requires more than we can give. And if you have a track this good, self-care just got one killer soundtrack.